Hello and thanks for visiting The Star Factor Effect. My name is Shanta Lana Hereford. I am a business development consultant with vast experience working with corporations, small business owners, aspiring entrepreneurs, and independent entertainers to develop creative marketing strategies and products to increase sales and brand awareness.

I have a background in working with restaurants, automobile companies, liquor brands, underground music artists, nonprofit organizations, record labels, salons, radio stations, marketing agencies, entertainment venues, and the list goes on. I have also owned and operated my own business ventures that include a kid’s clothing store, upscale recording studio, a fine dining restaurant and cocktail lounge, independent radio station, a booking agency, and a consulting firm.  For years, I’ve worked tirelessly to assist other startup entrepreneurs develop their brands on an individual basis. It has always been my mission and calling to help others.

I’ve heard of Internet Marketing, I don’t know how many times. But never took the time out to learn how it works. Recently, while browsing Instagram, someones post caught my attention “increase your Instagram followers” it said. I figured why not, I need more Instagram followers, since most of my time is spent working on my client’s businesses.  I had no idea at the time just how large of an impact that one hour call would have on my business. On the call, the host explained how just by being myself and sharing my experiences and knowledge, I could go from helping 1-3 clients to helping an unlimited number of entrepreneurs. By the end of the call, I knew exactly what I needed to do, I needed to transform my business!

I was so excited, I got right to work. I wrote a new e-book in less than 2 days, “Building Your Brand Without A Budget“.  Something I definitely know a lot about. It’s just a simple step-by-step guide on how to start your business without any money. It’s a gift to those who aspire to be their own boss but due to the lack of finances, support, and resources are hesitating to take the first steps or for the entrepreneur like myself who is looking for new and creative ways to build or transform their business. It is my hope that by Fall 2018, more than 100 entrepreneurs are empowered through my coaching. I have developed a FREE Business Booster Program that is soon to launch and guarantees results for any business. It includes tips on branding and internet marketing, social media management, advertising, sales, and more. The program also includes “The Mind, Body, Soul and Business Balance Challenge”. A free 30 day challenge for those who would like to join me.

If you would like to get a FREE copy of “Building Your Brand Without A Budget“,  learn more about my free Business Booster Program or register, please click here