Ms. Shanta Lana Hereford, is the Primary Consultant and Brand Mastermind that fuels “The Star Factor Effect”.

She has spent the past 20 years helping individuals, business owners, corporations and nonprofit organizations start-up, attain funding, develop partnerships, negotiate deals, restructure their business and generate sales.

Ms. Hereford has a strong desire to learn and to teach others. She is dedicated to empowering those around her and improving the community and world she lives in. In her spare time, she volunteers as Director of the Center for Truth and Healing (CFTH), a nonprofit organization providing compassion and care to those less fortunate and The Brantley Foundation, a nonprofit organization committed to job skills training and mentoring.

Our Goals

Our goals are directly related to our client’s results!
  • Help your business generate more revenue

  • Create and improve your marketing strategies

  • Provide you with access to unique technologies, as well as the knowledge and experience to build a successful business on the Internet

  • Increase your brand awareness globally

Our Story


Inspired Innovations Worldwide was formed and we began offering services such as entertainment management, celebrity booking, public relations and more to independent and major music artists such as Future, Ace Hood, Pleasure P, Poohdalini and Iris Isoa.


The decision was made to combine all services into one company instead of two and rename it to “The Star Factor Effect”, a one-stop shop for everyone.


We started offering affordable, innovative and time-saving digital services to keep up with today’s technologies.


We have built a loyal, diverse, skilled and dedicated team that allows us to provide our clients with more services, more resources, and at a more affordable cost.