Ms. Shanta Lana Hereford, is the Primary Consultant and Brand Mastermind that fuels “The Star Factor Effect”.
She has spent the past 20 years helping individuals, business owners, corporations and nonprofit organizations start-up, attain funding, develop partnerships, negotiate deals, restructure their business and generate sales.
Ms. Hereford has a strong desire to learn and to teach others. She is dedicated to empowering those around her and improving the community and world she lives in. In her spare time, she volunteers as Director of the Center for Truth and Healing (CFTH), a nonprofit organization providing compassion and care to those less fortunate and The Brantley Foundation, a nonprofit organization committed to job skills training and mentoring.