About Us

Meet the CEO


Shanta Lana Hereford, is the CEO and Primary Consultant for The Star Factor Effect. She has over 20 years working with companies in nearly every industry, helping them to develop their vision.

The Star Factor Effect’s mission is to be the #1 one-stop shop for business owners seeking experience and knowledge without the high inflation costs. Our goal is to reduce our clients costs while providing priceless service.

Our Goals

Our goals are directly related to our client’s results!
  • Help your business generate more revenue

  • Create and improve your marketing strategies

  • Provide you with access to unique technologies, as well as the knowledge and experience to build a successful business on the Internet

  • Increase your brand awareness globally

Our Story


Great Results Consulting began offering entertainment management and booking services under the umbrella of Inspired Innovations LLC.


The company combined all services into a one-stop shop called The Star Factor Effect, a subsidiary of Shanta Lana LLC.


The Star Factor Effect reached our 100th customer and began offering digital marketing services.


Our team has grown significantly in the global market allowing us to provide our clients with more services, more resources, and at a more affordable cost.