Business Development

Get professional guidance and support on best practices for starting or restructuring your for-profit business or non-profit organization.

Get professional and expert advice on the most effective business strategies from our CEO and Brand Mastermind, Ms. Shanta Lana Hereford. Ms. Hereford has spent the better part of her career behind-the-scenes helping aspiring entrepreneurs, business owners, corporations and non-profit organizations achieve their business goals in various disciplines. She possesses massive knowledge of various industries, innovative techniques, creative strategies and resources that will reduce the amount of money, frustration and time you spend bringing your vision to realization. Ms. Hereford is the author of “Building Your Brand Without a Budget”, a step-by-step e-book designed to help aspiring entrepreneurs without a budget pursue their dreams of entrepreneurship.

  • Exploration & Discovery Sessions

  • Competitive and Marketplace Research

  • Strategy Development

  • Processes and Automated Systems

  • Product Development

  • Network Referrals

  • Entrepreneur Development Programs

  • Funding Sources

Benefits for your business

Increases Brand Awareness
We develop innovative and engaging business strategies that help increase the awareness of your business, product, service or organization.

Reduces Costs
Learn how to save money on the services your business needs most. We cut your costs without reducing our quality.
Increases Sales
Learn breakthrough techniques that will help you to generate more sales income.
Measurable Results
We are a results-driven company!

Work process

Consultation
Research
Develop Strategies
Execute Action

Previous Works

I recently requested a business plan for my real estate company. I requested a quote for services that was more than affordable. The process was efficient and complete with regard to every detail. The business plan was completed in very timely manner, sooner than expected. I will definitely use The Star Factor Effect again. I highly recommend Shanta and her team for all of your business needs.

- Kathy McKinstry -

I have been a client of Shanta's for nearly four years. She is trustworthy, dedicated, and THE hardest working woman I know. I trust her with her every aspect of my business.

- Terry Brantley III -

Shanta and her team are highly competent and committed in their efforts to help others better understand and leverage the non-profit sector. In this capacity, she is dedicated to helping individuals and groups strengthen their abilities to maximize opportunities to further their causes in supporting the successes and outcomes of others.

- R. Lee Gordon -

Shanta assisted me by providing valuable and accurate information for grant writing and non-profit start-ups. The services provided, included clear explanations of what non-profits are, and what they aren't, how to start and work for a non-profit, and how to find to best resources. Shanta makes herself available to you and sees to it that you complete what is required to be successful in your endeavors, all at a very reasonable cost.

- Alfreda Duffin -

Shanta Lana has a wealth of knowledge in the field of grant writing and business planning. I have see her handle new corporation set up, and successfully brought them into 501C3 status. Shanta is a great asset to any company to further their productivity. A growing company will need all of her expertise to continue in the future of business today.

- Rhonda Henry -

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